The Handbook of Strategic Public Relations and Integrated Communications
by Clarke L. Caywood
ISBN 13: 9780786311316
Format: Hardcover (574 pages) Publisher: McGraw-Hill Professional Published: 01 Jun 1997
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The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E
ISBN 13: 9780071767460
Format: Hardcover (640 pages) Publisher: McGraw-Hill Contemporary Published: 05 Jan 2012